Most of the time nowdays, "WE" are the shareholders of most corporations via our various 401K's, mutual funds, etc. and you didn't want the simple answer about profit.
But the simple answer is corporations need to be led--to be shown that environmentally friendly = more profits. Thats a hard thing to prove. But take the subway example of noisy screeching rails--how do you prove that making a quiet rail benefits society and makes more profit (since society is also the one demanding profit)?
You take into consideration the cost of design improvements offset by the cost savings in healthcare (less hearing aids needed, etc) and show there is a net benefit.
Only when we come together and demand profit AND responsible design will change occur. We are the enemy and the friend.
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But the simple answer is corporations need to be led--to be shown that environmentally friendly = more profits. Thats a hard thing to prove. But take the subway example of noisy screeching rails--how do you prove that making a quiet rail benefits society and makes more profit (since society is also the one demanding profit)?
You take into consideration the cost of design improvements offset by the cost savings in healthcare (less hearing aids needed, etc) and show there is a net benefit.
Only when we come together and demand profit AND responsible design will change occur. We are the enemy and the friend.